Wahoo + Plus: A Seven Year Journey
For over seven years, Plus has forged a dynamic partnership with Wahoo Fitness, a relationship built on innovation, collaboration, and a shared passion for creating new to market experiences, in essence acting as an extension of their team. From the beginning of our collaboration to the present day, our journey with Wahoo has been marked by collaborative projects, groundbreaking products, and a steadfast commitment to pushing the boundaries of design and functionality. In this post, we delve into the evolution of our partnership, highlighting key milestones and showcasing the impactful contributions we have made together.
The Beginning: ELEMNT Bike GPS Family
Our partnership with Wahoo Fitness began with a clear vision: to revolutionize the cycling training experience through innovative design and advanced technology. We kicked off our collaboration by conceptualizing and designing the acclaimed ELEMNT family of GPS bike computers. The ELEMNT family set a new standard for performance, usability, and aesthetics in the cycling industry.
Evolution: An Applicable Visual Language:
Building on the success of the ELEMNT series, we worked with the Wahoo team to develop a full product lineup. Leveraging the visual language and design principles established for the ELEMNT bike computers, we tailored and applied these elements to the larger, trail enabled ELEMNT ROAM GPS Bike Computer. This evolution highlighted the ability of the visual language to adapt, ensuring a cohesive brand identity across Wahoo’s growing product ecosystem.
Envisioning Connected Products for Outdoor Simulated Riding
Over the past seven years, our collaboration with Wahoo has extended beyond individual products to encompass a holistic vision for connected indoor cycling training. Together, we have envisioned and designed a portfolio of interconnected products that seamlessly integrate the ideal user experience with compelling visual design to create a more immersive indoor riding experience. From smart trainers to heart monitors, each component plays a vital role in simulating real-world riding conditions and enhancing the overall user experience.
Revolutionizing Indoor Training: The KICKR BIKE
One standout achievement of our partnership with Wahoo is the co-design and development of the KICKR BIKE – the world’s first “True Bike Fit” indoor trainer. This groundbreaking product combines cutting-edge technology with innovative design features, including the ability to simulate elevation and climbing to replicate real road riding conditions. Our collaboration on the KICKR BIKE underscores our commitment to pushing the boundaries of indoor training and redefining the future of indoor cycling.
Guiding Aesthetic Design Direction
Our collaboration with Wahoo has not only shaped individual products but also influenced the overarching aesthetic design direction of the Wahoo brand. Together, we have crafted a cohesive visual identity that guides the look and feel of all Wahoo products, from bike computers to trainers, and treadmills. By using a consistent visual language throughout their product range, Wahoo strengthens its brand identity and solidifies its position as a top player in the fitness technology market.