Ebullient precision cooling systems incorporate groundbreaking DirectJet technology featuring 3M Novec engineered fluid. Unlike water, 3M Novec does not conduct electricity and poses no risk to computer hardware. The Plus team designed a cohesive visual design language that is clean, purposeful, and powerful, with a distinctive and differentiated geometric pattern that conveys precision and confidence and visually embodies superior cooling performance to a demanding user base. In addition to crafting eBullient’s product Visual Design Language (VDL), Plus designed the eBullient digital experience (web and device digital platform) to function as both a sales and education platform to convey eBullient’s innovative technology to a range of stakeholders.