Our team partnered with Hydrel to develop the Visual Design Language (VDL) for their new SAF architectural lighting family, a next-gen platform with advanced lighting and color selection technology. The SAF family provides powerful illumination with fewer luminaires, ensuring no color separation, precise mixing, and no fixture overheating. Key VDL elements include a customizable outer shell, an elegant neck transition from the support stalk to the body, an integrated rear venting array, and a refined logo treatment for flexibility and brand consistency. Upon release, the new look SAF family made immediate category impact, boosting sales and elevating the Hydrel brand.